Incentive Programs Measurement
My good friend Paul Hebert has posted a very interesting article about this field, that many companies forget in the development and tracking of incentive campaigns. I want to extract from it: “….As an...
View ArticleLoyalty World 2007
I will assist next September 26th-27th to this annual event on relationship marketing and loyalty. I have readed several articles about this event time ago, but I never had the opportunity and time to...
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I’VE GOT IT!!
It has takes to many months of work, but FINALLY, i’ve got my first book (RELATIONSHIP MARKETING: How to run succesful marketing plans) on my hands….U-N-B-E-L-I-E-V-A-B-L-E!! I would like to thank my...
View Article1st chapter PDF download
Thanks to my editor, NETBIBLO you can now download the 1st cahapter of my book (in spanish), “MARKETING RELACIONAL: Cree un plan de incentivos eficaz”. Download from here Post any comments… Technorati...
View ArticleMarketing interno: eficiencia laboral = beneficios
En mi reciente (primavera pasada) viaje a California, tuve la oportunidad de visitar varias empresas (Linkedin, Seesmic, Lithium, Wired,…), y reafirmar mi teoría acerca de como trabajamos en España y...
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